Going viral.

He's in your news feed now....So I signed on to Facebook today (I really need to check that thing more) and what do I see on my news feed? A “sponsored” story announcing the release of Taylor Hicks’ debut, complete with photographs, a direct purchasing link to Amazon, and an option to “share” the story by posting it on my Facebook profile.

Now, by “sponsored,” I’m assuming that Hicks’ people paid the Facebook team a pretty penny for an official news feed story…which is very cool. In fact, here’s what Facebook
has to say
about its advertising opportunities:

“Facebook offers relevant and integrated advertising opportunities to engage the tech-savvy youth audience. We can help you develop the ideal Facebook advertising solution that reaches an active audience of youth trend-setters and influencers.”

Huh. Not bad. Now, I’m part of a little Hicks fan group on Facebook, and I list him as one of my favorite musicians, so I’m not sure if that’s why I got the news story, or if it went out to everybody. Either way, kudos to the Hicks Team for taking advantage of creative marketing.

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2 Responses to “Going viral.”


  1. 1 AmyH December 20, 2006 at 7:51 am

    Google Alert! You made it!

    I’m already on MySpace – I don’t need a Facebook, too. :P

  2. 2 idolicious December 20, 2006 at 8:44 am

    Hahah…I’m sporadically available via Google Alert. Sometimes yes, sometimes no. I’m guessing it’s still in Beta.


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